If you have a LinkedIn account that you are not using well, you’re leaving money, impact and growth on the table, from a growing B2B marketplace, and from the individuals and businesses on LinkedIn who are looking for a tailored service from you.

LinkedIn is ranked #1 on trust among all social media, according to business insider so it's definitely worth consideration in your strategy.

Marketers using the platform report that 80% of their business is generated here.

There are more than 720 million users, and around 675 million are active monthly users on the platform. 40% of active monthly users are active daily users.

Only 3 million users post regular content – All these other users are consumers.  That's A ready-made audience, just for those who are willing to stand out!

Create opportunities to build a customer base that offers healthy retainers or one to ones for your services or consulting.

Direct access to the Leaders you really want to work with, and as importantly, who want to work with you!

Elevated authority and status in your area of expertise, including benefiting PR opportunities for the advocacy you do.

Demonstrable value from your efforts on the platform.

This will be 3 in-depth recorded sessions that dive into detail on The PAYOUT Method ()

Profile and Positioning:

I’ll support you in developing a LinkedIn profile that appears in searches on Google, Bing and Linked In. Once you’re found, I’ll help you create the brand experience on the platform that helps people communicate and connect with you, and invite others to your world.

Adaptation and Audience:

Despite what you may have heard, there is a right and wrong way to speak on LinkedIn, which differs from other social platforms. Here we dive into the message craft that will get more people engaging on your work.

You and your data:

I’ll help you build a strategy to get your LinkedIn social selling index (the score that LinkedIn uses to assess how you show up on the platform) where it needs to be, so you unlock more hidden features on the platform.

Opportunity:

Demonstrate how to tap your network, and construct a plan with knowledge of how to leverage inbound lead generation, & outbound lead generation to deliver on your goals.

User Insights

No one seems to talk about the data, but it is the lifeblood of what you are doing in this digital reality we live in. I’ll walk you through what to track.

Transformation:

What offer, and how to talk about your offer, and get clients to engage with your products and programmes.

You will also receive:

A recorded Copy Writing Masterclass, delivered by my copy coach Lewis Dalton.

Access to LinkedIn Hot press - tips and changes on a monthly basis

Q&A sessions from time to time for all course purchasers.